NEW YORK--(BUSINESS WIRE)--Bluefly, Inc. (NASDAQ Capital Market: BFLY), a leading online retailer of designer brands, fashion trends and superior value, today announced that the Company will present at the 13th Annual ICR XChange Conference, held at The St. Regis Monarch Beach Resort & Spa in Dana Point, California on Wednesday, January 12, 2011, at 8:00 am Pacific Time. Melissa Payner, Chief Executive Officer, and Kara Jenny, Chief Financial Officer, will host the presentation. The presentation will also be webcast live at www.bluefly.com.