SAN DIEGO--(BUSINESS WIRE)--Viejas Outlet Center is proud to announce the opening of Chico’s – one of the nation’s leading upscale women’s clothing and accessory retailers.

“Chico’s is a wonderful addition for our customers”

Chico’s will be opening its first outlet store in San Diego County, a 2,800 square foot store at the Viejas Outlet Center, on March 2, 2010. It will be located adjacent to the park area of the outlet center, near Jones New York, Rue 21, Nautica and Levi’s.

The Fort Myers, Fla.-based Chico’s operates over 600 boutique and 40 outlet stores in the United States, offering a line of casual, professional and dressy women’s clothing, accessories and gifts, targeting women about 30 and over.

“Chico’s is a wonderful addition for our customers,” said Viejas Outlet Center Marketing Manager Nancy Kennedy. “Chico’s will complement our other apparel and accessory offerings, such as Polo Ralph Lauren, Guess, Gap, Nine West, Eddie Bauer, Coach and Wilson’s Leather.”

The opening of the Chico’s store builds upon recent retail and entertainment momentum at the Viejas Outlet Center, including the opening of Viejas Bowl, a new boutique center; the Fun Zone arcade; the newest official California Welcome Center, and the expansion at Rue 21 to almost 5,000 square feet.

About Viejas Outlet Center

Located at 5005 Willows Road in Alpine, Calif., Viejas Outlet Center features 255,000 square feet of shopping space and is home to more than 50 of America’s favorite brand names. Viejas Outlet Center is set on 37 acres in the east San Diego County foothills, providing shoppers with a unique peaceful ambiance that draws upon the natural beauty of the surrounding environment, with meandering paths of lush landscaping and plant life, natural water features and massive rock formations.

Viejas Outlet Center also features a variety of great eateries, a new bowling center and a spectacular interactive water fountain. For more information on Viejas Outlet Center, visit www.viejasoutletcenter.com or call 619-259-2070.

About Chico's FAS, Inc.:

Chico’s is a women's specialty retailer of private branded, sophisticated, casual-to-dressy clothing, accessories, and other non-clothing gift items. The Chico's brand currently operates 614 boutique and 40 outlet stores, publishes a catalog during key shopping periods throughout the year, and conducts e-commerce at www.chicos.com.

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