| High-Technology Fashion PLM Solutions: Transforming the Challenges of a Trend-Driven Industry into Sustainable Competitive Advantages |
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Today’s fashion industry is facing a unique challenge: consumers are becoming more and more cost-conscious, and we have to face the fact that fashion consumption is now largely driven by wants rather than needs. Together, these factors mean that brands are obliged to create desire in their customers, incite purchases, and fight for their part of market share. |
