| A New Myth of Sisyphus? The Highs and Lows of the Global Price of Cotton |
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Perception, as much as reality, drives markets, as does fear or greed. As cotton prices soared over the past year or so, the tension between reality and perception has come to dominate the textile business. Some people fear there's no cotton to be had anywhere, which is silly; there's plenty of cotton out there. It all just comes down to the price one is prepared to pay. The perception of a shortage has not only helped to feed panic in the market, but it has also helped suppliers to prime their customers for higher prices. |
