Farb comes to InStyle with more than 25 years of sales and marketing experience in the advanced technology sector and fashion industry, including serving as CEO of The Edge, a manufacturer of contemporary casual clothing. His expertise includes launching new products and creating innovative programs to penetrate new markets. His most recent focus was marketing product life cycle management and ERP initiatives that deliver speed to market for global supply chain organizations.

Mr. Farb reports to Sergio Prusky, CEO, and is based in New York. Mr. Prusky says, “Richard brings extensive knowledge and experience to drive our sales and marketing initiatives, and more importantly, he truly understands the needs and challenges of the fashion industry. As a former owner/operator of fashion businesses, he easily relates to our target customers’ business needs, and has executed successful software implementations in a range of vertical fashion industries. We are pleased that Richard is now an integral part of the management team of our rapidly growing organization.”

Mr. Farb adds, “I am thrilled to be part of this visionary company. It is exciting to support such an advanced technology that not only manages the full product lifecycle, but extends into e-commerce and digital marketing, which truly differentiates this offering. Complex fashion-related businesses can now manage their enterprise in a fast, flexible and affordable way and control their brand as well.”

About InStyle Software and Digital Marketing, Inc.

Founded in 1997, InStyle Software Inc. delivers the most flexible and affordable Global Supply Chain Management Solution possible. InStyle delivers a complete system in a fraction of the time and for a fraction of the cost of traditional development methodologies. The resulting system can be re-configured easily and as often as necessary to meet future needs.

InStyle Digital Marketing is an interactive agency specializing in providing complete life-cycle services, including web design and development, e-commerce, marketing and business strategy, social media management and creative writing. Customers include fashion-related businesses as well as the music and entertainment industries. www.instylesoft.com.