Emme to Bring Her Inspiring Style & Fashion Advice to Sonsi Online Shoppers in "From Emme's Closet to Yours" Campaign

BENSALEM, Pa.

"Building a wardrobe that suits your lifestyle needs and personal style makes life so much more enjoyable. I'm looking forward to showing curvy women how I use Sonsi's Fashion Genius to put together outfits for my own busy life and hope that it will give them the confidence to put together their own great fall looks," says Emme.

Acknowledging that Sonsi has become a go-to resource for plus size women who want to shop a variety of fashionable brands -- from sister brands Lane Bryant, Fashion Bug and Catherines, to other favorites such as Kiyonna™, Sydney's Closet, IGIGI by Yuliya Raquel and Sealed With A Kiss Designs -- in one convenient place, Jill Hutchison, Director, Sonsi.com, expects the "From Emme's Closet to Yours" campaign to strike a chord with American women who are size 12 and above. "Emme is the perfect role model for our customer," says Hutchison.  "She's an advocate for full figured women, helping them to achieve their personal best through strong bodies, strong minds and a strong self-image.  She uses her love of fashion and her inspirational website, EmmeNation, to help women see that beauty is an attitude that comes in all shapes and sizes, and has proven, above all, that if you are comfortable in your own skin, nothing expresses your confidence and personality more than fashion."

About Sonsi®

Launched in June 2010, Sonsi® offers one of the largest online assortments of plus-size women's apparel, accessories and more, specifically for women size 12 and up. Recently named Best Plus Multibrand Retailer in About.com's 2011 Readers Choice Awards, Sonsi® brings women over 300 notable brands in a variety of styles and price points such as Sydney's Closet®, Kiyonna™, Lane Bryant®, alight, Catherines®, Fashion Bug®, Sealed With A Kiss Designs, Cacique®, IGIGI by Yuliya Raquel and many more. SonsiLiving®, the social side of Sonsi®, is an online social community where women can stay informed with expert information and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (Nasdaq: CHRS).

About Emme & EmmeNation

Emme, the world's leading plus size model, advocates fitness, health and self-esteem for women of all ages. People Magazine twice selected Emme as one of the "50 Most Beautiful People" of 1994 and 1999, and Glamour Magazine has previously named her "Woman of the Year." Emme's conviction that beauty comes in all shapes and sizes is conveyed through her first book, True Beauty: Positive Attitudes and Practical Tips from the World's Leading Plus Size Model (Putnam/Perigee) as well as through her inspirational website, EmmeNation.com. EmmeNation is a new, multi-platform community, created from Emme's professional and personal experiences, and designed to encourage wholeness in women's stressed and segmented lives. EmmeNation offers women the guidance and support to build a personal body, mind and spirit connection through events, digital channels and strategic business partnerships.

SOURCE Sonsi