BEIJING and NEW YORK, Oct. 19, 2011 /PRNewswire-Asia/ -- China Xiniya Fashion Limited ("Xiniya" or the "Company") (NYSE: XNY) is pleased to announce that the total order value from its biannual sales fair held in September 2011 in Xiamen, China increased by 26% as compared to last year. The theme of this year's sales fair was "London", featuring Xiniya's business casual collection targeted to upwardly mobile male professionals. The collection embodied a casual and stylish feel influenced by international travel. Buyers were very receptive to Xiniya's offering of casual suits, shirts, accessories and shoes, with T-shirts and jeans being the top-selling merchandise categories. These orders are part of Xiniya's spring and summer offering and are expected to be delivered to its network of authorized retailers from January 2012.

Notable guests who attended the fashion show to lend their support and kick off the event included Mr. Jacky Cheung, one of China's pop icons and Xiniya's spokesperson, Deputy Mayor of Quanzhou City and Ms. Lee from the China Textiles Development Center.

The Spring and Summer 2012 collections are featured on the Company's corporate website (www.xiniya.com) under the "Collection" section.

"Our design team unveiled another strong collection that offers our targeted customers a casual and modern style in Spring/Summer 2012 that distinguishes Xiniya from our local competitors. The recent openings of three new flagship stores and our marketing efforts continue to strengthen the brand and increase our customer base. The brand continues to have momentum and we look forward to another strong selling season," said Qiming Xu, chairman and chief executive officer.

Safe Harbor Statement

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 28 distributors. Its products are sold to consumers at over 1,490 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions, and four municipalities in China. This authorized retail network focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please visit the Company's website at http://ir.xiniya.com.

SOURCE China Xiniya Fashion Limited