Lenzing, the world's leading manufacturer of innovative cellulose fibers, is presenting the botanic towel featuring the Edelweiss® effect at Heimtextil 2012 in Frankfurt, January 11 to 14, 2012.
 TQ    12 January 2012   

Lenzing Modal® leads to botanic products. Thanks to the natural origin of the fiber-- Lenzing Modal® is made from beech wood - the botanic feeling can be incorporated into remarkable terry goods. Beech wood proliferates by rejuvenation so no reforestation or plantations are necessary. More than half of the wood used at Lenzing comes from Austria and the remainder from neighboring countries.

The botanic origin of Lenzing Modal® provides critical sustainability benefits for terry goods, benefits that are becoming increasingly important. However, it is not only the fiber’s eco-friendliness which makes it so compelling. The fiber’s performance properties such as color brilliance, absorbency, and softness make terry goods of Lenzing Modal® particularly appealing to consumers. In fact, 89% of consumers in a recent survey stated that towels with Lenzing Modal® stay softer than 100% cotton towels even after repeated washing. Plus, colors are richer and more intense with Lenzing Modal®. Gradual fading or graying is no longer an issue with Lenzing Modal® terry goods. And finally, Lenzing Modal® towels deliver a higher absorption rate than 100% cotton towels thanks to the fiber’s unique structure.

The Edelweiss® effect
With Edelweiss®, Lenzing is setting new technological and environmental standards for the entire cellulose fiber industry. Lenzing’s innovative Modal production process involves oxygen-based chemistry. It is more environmentally friendly than conventional production procedures. Thus Lenzing Modal® Edelweiss is the only Modal fiber to satisfy the highest environmental standards. Environmental benefits such as the replenishable and natural raw material, CO2-neutrality, and the highest production yield make the new Lenzing Modal® Edelweiss the eco-fiber of choice. Lenzing Modal® Edelweiss is produced differently from the conventional Lenzing Modal® but the fibers’ signature properties, such as softness and color brilliance, are the same. The fibers process identically at all points in the textile chain.

Susanne Jary, Lenzing’s head of marketing for home textiles, explains how unique Edelweiss® is. “The fiber plant in Lenzing Austria is the only one in the world which is fully integrated and has all production steps, from the pulp to the fiber, perfectly under control. Throughout the entire process, attention is paid to environmental protection.”

Lenzing is a pioneer in the field of wood-organic refineries. The integrated, CO2-neutral process at the Lenzing site in combination with other innovative processes results in excess energy generation and the production of high quality chemicals from the wood. The Lenzing pulp factory serves as a net supplier of power for the entire Lenzing site. These special processes were developed by Lenzing and are not commercially available.

For more information please contact:
Mag. Christina Kreuzwieser
Head of Global Marketing Communication
Business Unit Textile Fibers
Phone: +43 (0) 7672 701-2331
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

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