| Naturally Advanced Technologies and Tuscarora Yarns Partner; Plan to Expand Innovative CRAiLAR Flax Fiber Applications |
| PR NEWSWIRE 30 January 2012 |
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2012 /PRNewswire/ - Naturally Advanced Technologies Inc. (NAT) (OTCBB: NADVF) (TSXV: NAT), which produces and markets one of the first new natural fibers in decades, CRAiLAR®, announced it will partner with Tuscarora Yarns, one of the world's premier yarn innovators, to explore a host of new blended yarns using CRAiLAR Flax. Under the terms of the non-exclusive, non-transferable license, Tuscarora Yarns will design and manufacture highly specialized CRAiLAR Flax fiber yarns and related products for sale and distribution to third party licensees of CRAiLAR. "Tuscarora is one of the most innovative yarn spinners in the world, and has the ability to prepare us for entry into several unexplored categories such as couture fashion, sports performance, extreme weather gear, and certain sectors of home furnishings," said Ken Barker, CEO of NAT. "This agreement will seek to push the applications of CRAiLAR beyond our first phase of cotton blending and establish new market sectors for this unique and sustainable natural fiber." The proprietary CRAiLAR enzymatic process, developed by Vancouver-based NAT in conjunction with the National Research Council of Canada, turns natural bast fibers—such as flax, hemp, jute, and kenaf - into soft, finished textiles that are as comfortable as cotton, but more durable and eco-friendly. The result is a product that can integrate with existing technology for spinning, weaving, or forming fabric, which can be used across categories such as apparel, footwear, work wear, and domestic textiles. Additionally, CRAiLAR can be used for a number of industrial applications. Since March 2011, NAT has announced commercialization or development agreements for CRAiLAR Flax fiber with HanesBrands, Georgia-Pacific, Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, Brilliant Global Knitwear and Target. About Tuscarora Yarns About Naturally Advanced Technologies Inc. Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Statement Disclaimer SOURCE Naturally Advanced Technologies Inc.
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