“The East Bay of San Francisco is a rapidly-growing, highly affluent region of Northern California”

Located in the heart of the affluent community of Walnut Creek, just 20 miles east of San Francisco, Broadway Plaza is a 700,000 square foot upscale, open-air shopping destination for the entire East Bay. With over 85 specialty retailers including Nordstrom, Coach, Juicy Couture, Kate Spade, Betsey Johnson and Lacoste, Broadway Plaza maintains the strongest collection of upscale retail brands in the East Bay. In 2008, Broadway Plaza generated sales per square foot of approximately $700.

“We are excited to join Broadway Plaza’s impressive collection of premium retail brands,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “With its location at the heart of the East Bay, Broadway Plaza caters to an upscale, fashion-forward, highly educated consumer. We are confident that True Religion’s collection of premium jeans, sportswear and accessories will resonate with these shoppers.”

“The East Bay of San Francisco is a rapidly-growing, highly affluent region of Northern California,” said Michael Buckley, president of True Religion Apparel, Inc. “It is estimated that Broadway Plaza is located within 10 miles of over 450,000 residents earning average annual household incomes in excess of $118,000. We believe the solid demographics of the surrounding area will contribute to the success of our Broadway Plaza location.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.